Assessments:

• Number of student-athletes enrolled in the freshman student-athlete seminar course.
• List and enrollment number of programs to assist student-athletes.
• Number of student-athletes who participate in campus support groups and organizations.

Objective 1.2: Maintain the commitment to a diverse population.

Strategies:

• Develop a Department statement and policy on diversity.
• Track minority student-athlete participation.
• Track female student-athlete participation.

Assessments:

• Diversity statement and policy implemented.
• Number of minority student-athletes.
• Number of female student-athletes.

Objective 1.3: Address and maintain gender equity.

Strategies:

• Create a task force to review gender equity in the Department.
• Create an action plan to correct gender equity disparities.
• Develop a Departmental statement and policy on gender equity.

Assessments:

• Number of gender equity disparities according to Department self-study.
• Number of gender equity complaints filed with the Department.
• Implementation of gender equity plan.
• Implementation of gender equity statement and policy.

Goal 2: Academic Performance: Recruit, retain and graduate a larger, more prepared student-athlete population and provide academic services that enable student-athletes to achieve academic success.

Critical Success Factors (measures of the degree of success over the next 5 years):

• 60% graduation rate among student-athletes
• 83 % of student-athletes exhausting eligibility
• Outperform overall student body in GPA and graduation rates
• National Association of Collegiate Directors of Athletics (NCADA) Life Skills Award
• 45% of student-athletes above a 3.0 GPA (40%)
• 70% of student-athletes above a 2.5 GPA (66%)
• 90% of student-athletes above a 2.0 GPA (92%)
• All sport teams maintain a 2.5 GPA or higher

Objectives:

Objective 2.1: Provide student-athletes with quality support mechanism to achieve academic success.

Strategies:

• Assess the needs of student-athletes in the area of academic development and success.
• Enhance Academic Services staff.
• Enhance academic support services for student-athletes.
• Enhance the tracking and communication of student-athletes' academic progress.

Assessments:

• Rank of staff and academic services budget in the Big 12.
• Number of student-athlete progress reports completed.
• Ratio of academic support staff to student-athlete.
• Number of training sessions for mentors and tutors.
• Number of professional development opportunities to full-time staff.

Objective 2.2: Actively recruit student-athletes who are committed to succeed in college.

Strategies:

• Recruitment of academically motivated student-athletes.
• Enhance procedure to identify and communicate NCAA and Big 12 eligibility deficiencies for scholarship recruits.
• Identify learning disabilities of incoming student-athletes to establish appropriate learning support programs.
• Establish aggressive support plans for all academically low performing student-athletes.

Assessments:

• Track ACT/SAT scores of incoming student-athletes.
• Track GPA of all student-athletes.

Objective 2.3: Consistently reinforce academic expectations to student-athletes.

Strategies:

• Emphasize head coach's role in graduating and developing student-athletes.
• Establish academic goals with evaluation periods biannually.

Assessments:

• Graduation rates for each sport.
• Team GPA for each sport.

Goal 3: Engagement: Provide programs and services that disseminate knowledge and skills and enhance the quality of life to the student-athletes, university, and local, regional, and national communities.

Critical Success Factors (measures of the degree of success over the next 5 year):

• Increase coaches and staff to participation in community service each year by 10%
• Increase Student-Athlete Advisory Board participation by 10%
• 100% of student-athletes participating in the Life-Skills Program

Objectives:

Objective 3.1: Involve coaches and staff in community service.

Strategies:

• Coaches and staff to serve as positive role models for the Department and student-athletes.
• Devise a plan for all coaches and staff to participate in community service initiatives.
• Establish a mechanism to track and measure donations from the Department to non-profit organizations.

Assessments:

• Number of community service initiatives coaches/staff participate in yearly.
• Dollar amount of donations by Department to non-profit organizations.
• Number of service hours performed by department staff yearly.

Objective 3.2: Use the Student-Athlete Advisor Board (SAAB) in community relations and as an internal support forum.

Strategies:

• Enhance and support the Student-Athlete Advisory Board.
• Dedicate funds to expand the Student-Athlete Advisory Board.
• Enhance the image of the Student-Athlete Advisory Board both internally and externally.
• Encourage the SAAB to increase service projects for the community.
• Increase involvement in campus organization and activities.

Assessments:

• Student-Athlete Advisory Board budget.
• Number of meetings and events.
• Number of community service projects.
• Number of campus organizations and activities student-athletes participate in.
• Number of service hours performed by student-athletes.

Objective 3.3: Provide student-athletes with a comprehensive Life Skills program.

Strategies:

• Enhance the Life Skills Program.
• Broaden outreach through community relations.
• Address multicultural and gender issues.
• Enhance educational and developmental programs for student-athletes.
• Enhance and expand mentor program for student-athletes.

Assessments:

• Number of student-athletes participating in Life Skills Program.
• Number of community service initiatives.
• List and number of developmental programs offered to student-athletes.
• Ratio of mentors to student-athletes.

Goal 4: Facilities and Technology: Create and maintain a quality physical environment, enhanced resources and state-of-the-art athletic venues that attract student-athletes and fans.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Complete all current athletic capital projects
• Initiate plan for Academic Services building.
• Design and construct a comprehensive soccer facility.

Objectives:

Objective 4.1: Complete all current and proposed capital projects.

Strategies:

• Assess the status of all current and planned capital projects.
• Assess the financial needs to complete all current and planned capital projects.
• Create an action plan on capital projects completion.
• Develop a fundraising plan for each capital project.
• Dedicate funds and fundraising mechanism to finance Academic Service Building.
• Create an action plan and timeline for completion of the Academic Services Building.
• Develop a feasibility plan for a soccer facility.
• Create a financial plan for a soccer facility.

Assessments:

• Number of capital projects completed.
• Amount of dollars raised to dedicated projects.
• Percentage of Academic Service Building plan completed.
• Amount of dollars raised and dedicated to Academic Services Building.
• Percentage of feasibility plan for soccer facility implemented.

Objective 4.2: Increase student-athlete and staff access to information services technology that enhances academic and athletic development.

Strategies:

• Increase the amount of information services technology in the Department.
• Prioritize each area's need for new and additional hardware and software.
• Assess Departmental needs for hardware and software.

Assessments:

• Number and quality of computers for staff members.
• Number and quality of computers for student-athletes.

Strategies:

• Assess the needs in game/event management.
• Make recommendations on acquiring new equipment.
• Make recommendations on replacing or upgrading equipment.

Assessments:

• Number of recommendations or upgrades implemented.
• Equity in technological equipment usage.

Objective 4.4: Develop and implement a long-range maintenance plan.

Strategies:

• Create and implement a long-range maintenance plan for all facilities.
• Perform a risk management review of all facilities.
• Actively review the long-range plan facilities plan.

Assessments:

• Percent of long-range maintenance plan implemented.
• Amount of budget dedicated to long-range maintenance projects
• Number of facilities receiving risk management review.

Goal 5: Human Resources: Invest the human and financial resources necessary to maintain a quality work environment.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Annual staff turnover to 10%
• Increase diversity in department makeup
• Adequate personnel to maintain quality service to internal and external constituents

Objectives: Objective 5.1: Recruit, support, and retain excellent and diverse coaches and staff.

Strategies:

• Create a plan to hire a diverse staff.
• Evaluate the personnel needs of each department area.
• Develop an annual staff satisfaction survey.

Assessments:

• Results of staff satisfaction survey.
• Number of minority applicants and hires.
• Number of women/men applicants and hires.
• Objective 5.2: Reduce employee turnover and increase employee satisfaction.

Strategies:

• Review and establish an incentive/merit plan for staff.
• Establish a staff development committee.
• Establish and implement a staff orientation program for all new employees.
• Support professional development for all employees.

Assessments:

• Percentage of retention.
• Number of employees who attend Texas Tech Staff Orientation.
• Number of employees who receive an organized Athletic Department Orientation.
• Number of staff participating in development activities.

Objective 5.3: Provide competitive salaries at all levels.

Strategies:

• Assess salaries for all positions in the local regional areas, Big 12 and like institutions for competitiveness.
• Establish salary comparisons for all positions for the local market.
• Establish salary comparisons for all positions for the Big 12 Conference.

Assessments:

• Levels of salaries to peer institutions.
• Number of employees receiving raises.

Objective 5.4: Emphasize quality service.

Strategies:

• Review and reorganize organizational structure.
• Assess staff workloads.
• Establish workload expectations based on need and productivity.
• Enhance operational and workspace efficiency.

Assessments:

• Number of positions with defined job descriptions.
• Number of employees having established quality service related goals.
• Employee to workspace ratio evaluated and modified.

Objective 5.5: Develop a coordinated system for policies and procedures.

Strategies:

• Update and complete a policy and procedure manual for the Department.
• Update and publish a policy and procedure manual.
• Devise a method for electronically accessing policy and procedure manual.
• Review all policy and procedures with coaches and staff.
• Conduct an annual retreat for senior administrative staff.

Assessments: Handbook complete. Electronic version accessible.

Goal 6: Pride and Partnerships: Build and maintain strategic partnerships and alliances in establishing a national image for Texas Tech Athletics and Texas Tech University.

Critical Success Factors (measures of the degree of success over the next 5 years):

• Make a substantial difference in establishing new relationships that promote Texas Tech Athletics in local, regional, and national communities
• Maintain a quality relationship and good-standing with the Big 12 Conference
• Maintain a quality relationship and good-standing with the National Collegiate Athletic Association
• Create a public relations plan to heighten awareness of Tech Athletics, Tech students, season-ticket holders, fans, community leaders and staff

Objectives:

Objective 6.1: Develop and maintain strong business relationships with corporations and select individuals in the local, regional and national areas in the promotion and support of Texas Tech Athletics.

Strategies:

• Increase hospitality benefits and special event functions.
• Increase benefits and corporate gifts (i.e. free tickets, apparel, and/or trip benefits) to corporate sponsors.
• Utilize key athletic departmental personnel to foster business relationships.
• Administer surveys to assess the needs of corporate partners.
• Create a third tier television-packaging options for corporate sponsors.

Assessments:

• Number of corporate sponsors.

Objective 6.2: Maintain a comprehensive compliance program and the integrity of the University and the Department.

Strategies:

• Maintain and continue to strengthen the compliance program.
• Enhance the compliance education program for student-athletes and staff.
• Involve student-athletes, staff, coaches, and boosters in an educational program about integrity and sportsmanship.

Assessments:

• No major NCAA violations.
• Number of NCAA secondary violations.

Objective 6.3: Maintain the standing and recognition of Texas Tech in the Big 12 Conference and the NCAA.

Strategies:

• Maintain standards of the Big 12 Conference and the NCAA.
• Participate actively in the Big 12 Conference and NCAA committees.
• Elevate and maintain athletic and academic competition to that of other Big 12 schools and similar Division I institutions.

Assessments:

• Number of institutional representatives on Big 12 committees.
• Number of institutional representatives on NCAA committees.
• Number of student-athletes recognized by the Big 12 and NCAA for academic excellence.
• Number of top half conference rankings in team sports.

Objective 6.4: Strengthen the pride and prestige associated with Texas Tech Athletics.

Strategies:

• Develop programs to enhance fan loyalty and affinity.
• Increase student participation through the Student Red Raider Club.
• Increase booster support through the Red Raider Club.
• Increase on-campus support of the Department and teams.
• Increase the awareness of the Texas Tech name and the Department's accomplishments.
• Develop and implement a public relations plan for the Department

Assessments:

• Number of members in Red Raider Club.
• Number of members in Student Red Raider Club.
• Number of positive media mentions about Texas Tech Athletics.
• Number of community appearances by the Department.

Goal 7: Team Performance. Provide opportunities for teams and student-athletes to compete at the highest level in the Big 12 Conference and nationally.

Critical Success Factors (measures in the degree of success over the next 5 years):

• Consistent Top 25 national ratings for 25% of the sport programs.
• Qualify annually for post-season competition in at least eight (8) sports.
• All teams finish in the top eight (8) in the Big 12 Conference.
• Retain 95%+ of scholarship student-athletes annually.

Objectives:

Objective 7.1: Provide adequate financial support to all athletic teams.

Strategies:

• Ensure each sport is provided adequate equipment for practice and competition.
• Establish a prioritization system for budgetary needs and requests.
• Increase sport budgets to the top eight of the Big 12 Conference.

Assessments:

• Total sport budgets and rank of each in Big 12.

Objective 7.2: Provide enhanced support services to all student-athletes.

Strategies:

• Expand the nutrition/supplement support program for student-athletes.
• Increase state-of-the-art video equipment in the use of game preparation.
• Increase conditioning and training facilities, equipment and sport medicine personnel to the top half of the Big 12 Conference.

Assessments:

• Number of student-athletes receiving nutritional evaluations.
• Rank of conditioning and training facilities to the top half of the Big 12 Conference.
• Rank of equipment to the top half of the Big 12 Conference.
• Rank of sport medicine program to the top half of the Big 12 Conference.

Goal 8: Advancement and Accountability: Develop a fiscally stable and supportive environment for collegiate athletics.

Critical Success Factors: (measures of the degree of success over the next 5 years):

• Achieve and maintain a balanced budget
• Build a reserve fund of $1 million
• Increase Red Raider Club unrestricted donations to $3 million annually
• Increase Red Raider Club memberships to 6,000
• Increase endowments to a total of $5 million
• Increase Red Raider Football attendance to 48,500 per game
• Increase men's and women's Basketball attendance to 13,000 per game
• Increase Red Raider Baseball attendance to 3,000 per conference game
• Increase corporate partner revenues to $2 million
• Increase royalty revenues to $350,000

Objectives: Objective 8.1: Operate within a balanced budget.

Strategies:

• Improve budget communications with all staff.
• Create and execute a long-range financial plan for the Department.
• Create a budget review team to establish priorities needs.

Assessments:

• Total amount of annual revenues versus annual expenditures.

Strategies:

• Create a plan for the establishment of a reserve base.

Assessments:

• Total amount of reserve.

Strategies: Expand endowed individual positions. Reach the maximum membership in the Marsha Sharp Leadership Circle. Increase membership and donations in Red Raider Club metroplex areas.

Assessments:

• Number of endowed individual positions.
• Total revenue generated by the Marsha Sharp Leadership Circle.
• Amount of donations from Red Raider Club metroplex areas.

Strategies:

• Maintain and enhance computer hardware and software mechanisms to better serve the customer.
• Enhance online ticket sales.
• Enhance telemarketing ticket sales.
• Create and promote ticket packages.
• Explore creating regional ticket outlets in the Abilene, Amarillo and Midland/Odessa areas.

Assessments:

• Paid attendance for revenue sporting events.
• Recorded attendance for each home sporting event.

Strategies:

• Continue to customize sponsorship packages.
• Broaden merchandise distribution channels.

Assessments:

• Total revenue from corporate sponsors.
• Total licensing royalty revenue.